Distinguished guests on site, Distinguished guests online, good afternoon!
Today is a magical day, July 7, 2020. In such a "magical" day, Sayyas, a small company from the northeast, was crowned the elegant hall in Nanjing, holding brand upgrades, new product releases, and inauguration of the new plant in Nanjing, which we call Sayyas's "Seven Seven" three Can. There are thousands of friends who have signed up to attend the conference. Due to the epidemic and site restrictions, nearly 600 people actually attended the conference; more friends are participating online, with more than two million people. I am very touched in my heart. . Take this opportunity to express my heartfelt thanks to all friends who have followed and supported Sayyas!
2020 is an extraordinary year. In my opinion, there are at least three characteristics this year.
One, we are in a cycle of economic crisis. From 1979 to 2018, after 40 years of reform and opening up, China's economy quickly became the world's second largest economy, but during this period China's economy has never experienced a major crisis. Our motherland is like a very caring mother. Whenever there is a situation in the economy, she immediately takes medicine, injects and hangs a bottle. Every time after one, two, two or three years, the economy slowed down. However, we cannot ignore the health problems of the "economy", and a certain degree of volatility and the survival of the fittest can promote long-term economic stability and growth. In the fourth quarter of 2018, China's economy fell steeply. Some people predict that 2019 will be the worst year of the previous ten years and the best year of the next ten years. It seems to be true. We need a vigorous and long-lasting crisis too much. Only after such a baptism can our government have a stronger ability to control the economy, enable our enterprises and entrepreneurs to mature, and enable our teams and employees to cherish their work and be more dedicated. This opportunity has finally come.
Second, this year is the first time in my 57 years that I have experienced a global virus epidemic. Some people say that this was done by the Americans. I don't believe it, and don't believe it either. 95% of Americans believe in Jesus Christ, and Americans have a bottom line. Some people say that the Chinese did it, and I don't believe it. The so-called knowing others knows, knowing one knows, our scientific and technological strength is still far behind. So who did it? It is God who is punishing and alerting us. If human beings continue to consume indiscriminately in this world and destroy the ecological balance, then a greater crisis is still to come.
Third, we are in the midst of American economic siege. In the year of Gengzi in 1900, the Eight-Power Allied Forces headed by the British used force to open the door to China. 2020 is another Geng Zi Year, when the Allied Forces of the Sixty Nations led by the Americans encircle and suppress China's economy. It is obviously foolish for the Americans to rely on their own strength and multinational allies to regard China as an imaginary enemy and have to kill China. After all, China is still a developing country, and 600 million people have a low monthly income. If this continues, the people will suffer.
The Americans should stop, and the Chinese should not engage in populism.
In this context, our press conference will be adjusted from June 6th to July 7th. Later, I discovered that "7" is a magical number. For example, the Seven and Seven Magpie Bridges, the 007 in the movie, and the 777 in the slot machine are the big hits. I also searched the "Bible", which contains many records about "7": For example, God took six days to create the heavens and all things, and made the seventh day a holy day; for example, Jesus’ disciple Peter asked this question: Master, if someone offends me, can I forgive him 7 times? Jesus said, you have to forgive him seventy times; for example, there are thousands of people listening to Jesus preaching in the field by the Sea of Galilee. Thousands of people ate, and after everyone was full, the remaining bits and pieces were packed in seven large baskets. "7"s like this are everywhere in the Bible, as many as 600 times. People are not afraid of fear. Desolate, it's not young! What everyone fears, we can't help but fear, because it must contain some deep-seated truths. So, choosing a day is worse than hitting the sun, we finally ushered in today, such a great magical moment to hold this conference.
On July 7, 1946, the Northeast Bureau of the Communist Party of China convened the "July 7" meeting and formulated a strategic plan to liberate the entire Northeast within three years. At that time, the Northeast Army headed by Lin Biao was beaten down by Du Yuming and retreated all the way from Shanhaiguan to Shuangcheng, preparing to continue to retreat to Russia after the meeting. In this difficult situation, the CCP still formulated a three-year plan to liberate the entire Northeast. This is the great Chinese Communist Party. As a company, we must learn from the entrepreneurial spirit of the Communist Party of China, which is indomitable and dare to think and fight.
On July 7, 2020, Mori Eagle, who was also born in Harbin, Heilongjiang, Northeast China, finally went to Nanjing to hold this conference, hoping that we can also have the fighting spirit of the Communist Party.
In the recent period, there have been a lot of discussions about Mori Eagle in the industry, with mixed reputations. Saying that Sayyas is crazy, the situation of the epidemic, the construction of a factory in Nanjing, a factory in Harbin, and large-scale advertising, it seems that this is the final madness. It is also said that Sen Ying flies against the wind and goes up against the trend. Here, I really tell you: This is neither the final madness nor the headwind. In this world, it is difficult to go up against the trend, and you have to take advantage of the trend. As the saying goes, "the way is born, the virtue is stored, the shape is formed, and the momentum is formed."
Let everything take its course. Just in September and October last year, my wife and I were in a very anxious state. Although Sayyas’s sales revenue has maintained high growth for several years in a row, the employees are very confident and high-spirited; but our hearts are very hesitant, worried, and even feel hopeless. Why? We realize that Sayyas’s brand image, store image, and selling price do not match, and the selling price does not match the product quality. Our dealers are caught in the Red Sea, and the management of the factory is getting more and more difficult. My wife said, should we find a planner to improve the brand? I said, yes, go find it! In fact, since 2010, I have been in contact with Chinese planning masters, reading their books and listening to their lessons repeatedly, but I didn't ask them to plan; because I think they are nothing more than gold, lacking a sense of mission and responsibility. Later, my wife and the team visited Teacher Zhang Mowen and brought back different feelings. However, Mr. Zhang only plans 6 brands every year, and the queue is full in 2020. I said, can I invite Teacher Zhang to Harbin? It doesn't matter if we cooperate or not. If we learn about Sayyas, maybe we can come up with a "very 6+1"! Finally, on December 9, 2019, Teacher Zhang arrived at Sayyas, and we had a very happy conversation. I found that although he is very rich and belongs to our target customer, he has never seen such a product as aluminum-clad wooden windows because we never promote it.
After more than a month of research, Mr. Zhang went to the United States to accompany his family with a 2000-page report. At this time, the epidemic in China broke out, and he couldn't come back. In the United States, Teacher Zhang has only one thing. He is going around in the villa with a cigarette in his mouth. He thinks about one thing-planning Mori Ying. Finally one day, Teacher Zhang called from overseas and said: Brother Bian, I want to change your name. I said, as long as you don't change the two words Sayyas, you can change Bian Shuping, and I will fight for Sayyas. Teacher Zhang said, I will neither change Sayyas nor Bian Shuping. I want to change the aluminum-clad wood. I asked a hundred people what aluminum clad wood is, and only three people know it. Sayyas's product positioning is super energy-saving, allowing the room to be three or four degrees cooler in summer and three or four degrees warmer in winter. Isn't it similar to the function of air conditioner? The name of this category should be called air-conditioning window. Advertising slogan: Use Sayyas air-conditioning window instead of air-conditioning. I thought that it was not only related to the air conditioner, but also connected to Jian Yi Marble. It was a bit out of the ordinary, but it was also simple and rude and effective. Adopt it!
Next, under the suggestion of Teacher Zhang, Sen Ying started to upgrade the LOGO and store image. So Mr. Shao from Taiwan came up with a LOGO scheme in a short period of time, transforming the two English letters "Y" in the middle. Some people look like two hands holding a heart, symbolizing a good product with heart; others look like a person, symbolizing people-oriented; some look like fresh air, just expressing the concept of air-conditioning windows; some look like one The soaring eagle just fits the brand name. I didn't feel very deeply about Teacher Shao's interpretation, but when he talked about the "magic moment", I suddenly realized it. In the morning, the sunrise is in the east; in the evening, the sunset is in the west. At the time of the day when the cold and warm are alternating, orange and blue are echoed in the same sky; and the windows play a role in the interaction of indoor and outdoor temperature and airflow in the building. Energy orange and trust blue are the colors of Sayyas. The magical moment coincides with the lyrics written by Teacher Zhang, "Let’s live up to the good years, push the window to see the sunrise, live up to the good years, push the window to see the sunset", and the heroes see the same thing; the love and temperature are properly combined into the brand. On top of color and LOGO.
We have a product that has been designed for two years. Following the four window materials of aluminum alloy, plastic, steel and wood, this window uses a new high-tech material and has better performance. It belongs to the fifth generation of windows. material. Teacher Zhang was very impressed when he saw this new product in the R&D center and said it was great. So we asked Teacher Zhang to name this product. The chief designer of R&D Wang Yong introduced the characteristics of this product. The first is the cool appearance, modern simplicity, narrow frame, large transparent, live glass, flat inside and outside, integrated window screens, and dark drainage; the second is performance Under the same conditions, the temperature of the inner surface glass of this window can be up to 8℃ different from the temperature of the inner surface glass of ordinary windows. The temperature of the inner surface of the glass is higher than that of ordinary windows in winter and lower in summer. This is a scientific calculation. Based on the results of the test, Wang Yong proposed that this product be called Cool 8. Teacher Zhang said that Cool 8 is pretty good. Let me think about it again. I want to come up with a name that is definitely better than that of Brother Yong; but I firmly support Brother Yong because he is the first designer of this product. He is too great. , Launched the world's fifth-generation window materials. After a conference call the next night, it was finally decided to name this window-Cool 8 Degrees, which means "the crowd is looking for him thousands of Baidu, but the person is in the dim light".
Following Teacher Zhang’s planning, Sayyas’s 12 product series have new names: the classic product with a sales share of more than 60% is called Sayyas 1, China’s first passive window P120 is called Spring, bullet-proof and anti-bullet. The smashed window is called the Big Boss, and the curtain wall is called the Sky High Window. In addition to this, there are Xin Guochao, Grace Sunshine Room, Meteor Garden, Silent King, etc. If everyone thinks these names are good, please give a little applause to Teacher Zhang and Teacher Zhao .
With this new product of Cool 8 Degrees, combined with category upgrades and brand upgrades, we planned the "Sayyas 6. 6 Two Sessions". June 6th is my birthday. I have been planning for a long time; but people are not as good as the sky. Under the epidemic, it will be postponed to July 7. At this time, a new factory in Nanjing of 40,000 square meters came in, making today's "Sayyas 7.7 Three Meetings".
From the foundation laying of the new plant in Nanjing on April 2, 2018 to the production of the first product on June 30, 2020, Sayyas invested more than 300 million yuan in Nanjing, including the purchase of 2,500 square meters across the Huawei Software Park in the urban area. A stand-alone office building, only 10 minutes away from the South Railway Station. More than three billion yuan, for a small company like ours, the pressure can be imagined; but it also shows our determination to step out of Longjiang and enter the country. The second day when the Nanjing plant was put into operation ushered in Sayyas’s "Hundred Days War"-we have to produce 200,000 square meters of aluminum-clad wooden windows within three months of 789, which is wrong for the wooden window industry. Same thing. The characteristics of our industry are that it is not easy to increase production capacity, the cycle is long, the investment is large, and the time to form production capacity is very slow. The output value of nearly 550 million yuan was produced in three months, which is equivalent to the one-year output value of the aluminum-clad wooden windows of Internorm, the number one brand of doors and windows in Europe. Although the Nanjing plant is still a guerrilla, it must join the ranks of the "four wilds", mixing the two into one, and achieving each other's achievements.
The opposite is the movement of the Tao, the weak is the use of the Tao. Everything in the world is born from being, and being born from nothing. One life, two, two, three, three, everything. What is profitable is not useful. Tao is in the dark, not in the light. Everything is born out of nothing. In this world, the invisible determines the tangible, and the invisible determines the visible. The driving force that really determines whether the aforementioned air-conditioning windows, Cool 8 degrees and the new factory can effectively develop is our vision, mission, and values. It is the driving force that drives the entire Sayyas team and even the entire industry forward.
Our vision is to make Sayyas air-conditioning windows available to every room in the world. Our mission is to make the room warm in winter and cool in summer without air conditioning. Someone has said, does Sayyas want to engage in hegemony? Do you want to engage in monopoly? No, we just hope that Sayyas can become synonymous with the category of air-conditioning windows. In fact, we are willing to connect our peers and competitors, and work together with friends and businessmen, so that every room can use energy-saving and comfortable air-conditioning windows to make the world a better place. Our values are: there is love and temperature. To make the earth's ecological balance, the most important thing is to have love and temperature. Climate change knows no borders. Fighting against global warming and reducing greenhouse gas emissions require the joint action of all countries and all walks of life, and the common care of all mankind. Building energy consumption, which accounts for an increase in energy consumption year by year, should be the first to bear the brunt, and the building exterior window industry, which loses 50% of indoor energy, should take the lead. Let our love go out of the house, out of the enterprise, out of the industry; to love our employees, suppliers, customers, friends, businessmen, and government... Only by connecting the world with love can the world become better.
We must let the enterprise have temperature, let the temperature of the world be controlled, and let the temperature measure our love.
Here, I would like to thank Yongda Media and Chairman Zhou Zhiqiang for supporting us. We have realized that it is irresponsible if a good product is not promoted; what's more, this category is too high-end, non-rigid, low-frequency, and can't be consumed two or three times in a lifetime. Therefore, we will continue to strengthen and increase weights to let more people know what an air-conditioning window is, and know that "If you don't need air-conditioning, just use Sayyas air-conditioning windows."
Finally, let us unite in the same industry, unite different industries, including thermal insulation materials, fresh air systems, sealing materials, etc.; let us work together to keep our original intentions and fulfill our responsibilities for building energy saving; let us bid farewell to the old age of aluminum-clad wooden windows and enter air-conditioning In the new era of windows, our rooms can be warm in winter and cool in summer without air conditioning. thank you all!
Address of Shuangcheng factory：
Crossroads of Songhuajiang Road and Xing'an Road, New Industrial Park, Shuangcheng Economic Development Zone, Harbin
Address of Haxi factory：
No. 9, Xinnong Road, Nangang District, Harbin
Address of Nanjing factory：
No. 18, Zhonghuan Road, Jiangning District, Nanjing
Address of Nanjing office building：
Building F, Shimao 52 +, Yuhua District, Nanjing
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