Analysis of the current situation and development prospect of China's aluminum alloy door and window industry

Source: CEI Zhisheng Research Institute


Aluminum alloy doors and windows refer to doors and windows made of aluminum alloy extruded profiles for frames, blades and fans, which are called aluminum alloy doors and windows, referred to as aluminum doors and windows. Aluminum alloy doors and windows include aluminum alloy as the force member (member that bears and transmits its own weight and load) and wood, plastic composite doors and windows, referred to as aluminum wood composite doors and windows, aluminum-plastic composite doors and windows.


The quality of aluminum alloy doors and windows can be roughly judged from the selection of raw materials (aluminum profiles), the quality of aluminum surface treatment and internal processing, and the price of aluminum alloy doors and windows.


The on-site installation of aluminum alloy doors and windows has less work and fast construction speed. In building decoration projects, especially for high-rise buildings and high-grade decoration projects, if the decorative effect, air conditioning operation and long-term maintenance are comprehensively weighed, the use value of aluminum alloy doors and windows is better than other types of doors and windows. Aluminum alloy doors and windows are suitable for doors and windows of modern high-end buildings such as hotels, halls, gymnasiums, theaters, libraries, scientific research buildings, office buildings, computer rooms, and civil residences that are required by sealing, heat preservation and sound insulation.


For the current market pattern of China's building doors and windows products, there are statistical authoritative data showing that in China's building doors and windows product market, aluminum doors and windows products account for the largest proportion, 55%. According to the "Analysis of the Status Quo and Development Prospect Report of China's Aluminum Alloy Doors and Windows Industry" released by CEI Zhisheng, the completed area of housing in 2020 will be 3.850 billion square meters, so if the area ratio of doors and windows to the ground is 1/5, the market capacity of China's aluminum alloy doors and windows in 2020 will be 424 million square meters. In 2016, the demand scale of China's aluminum alloy doors and windows market was 255.010 billion yuan, and in 2020, it was 342.717 billion yuan, an increase of 5.51% over 2019. In 2016, China's aluminum alloy doors and windows production was 276 million square meters, and in 2020, it was 420 million square meters, an increase of 12.60% over 2019.

Analysis of the current situation and development prospect of China's aluminum alloy door and window industry


The reason why aluminum alloy doors and windows occupy the largest proportion of market share is that in the vast number of cities and towns in China, the development time of aluminum alloy doors and windows products is long and wide, and the degree of use is much greater than that of plastic steel windows. Although the quality of aluminum alloy products has been questioned by the people in a certain period of time or in some areas, with the development of society, aluminum doors and windows are still their first choice among a considerable number of consumers.


Five years ago, most of the aluminum doors and windows are still ordinary aluminum profiles installed single-layer glass, such as aluminum doors and windows with broken bridge function and insulating glass accounted for less than 20% of the entire aluminum window market, but due to its environmental protection and energy saving, the safety factor far exceeds that of ordinary single-layer glass windows, broken bridge aluminum doors and windows are also more and more favored by the market.


With the continuous development and growth of the door and window industry, many home furnishing industries are also rushing to join the "big family" of aluminum door and window customization, and there is a trend of mountain rain. With the continuous segmentation of the aluminum door and window market, personalized customization continues to expand, and customized doors and windows have become a new development direction. At the same time, the first- and second-tier markets of aluminum doors and windows are gradually saturated, and under the opportunity of the country to increase urbanization construction, the channel of aluminum doors and windows enterprises will sink or the mainstream of industry development in the next few years.


With the development of China's economy, whether it is engineering decoration or home decoration, it is in pursuit of high-quality and high-grade building materials products, and has distinctive characteristics, it is to adapt to the great demand of this market, in the field of high-end decoration gradually replace the common aluminum alloy doors and windows, wooden doors, solid wood doors.


China has become a major producer and consumer of aluminum alloy doors and windows. Especially with the pull of the real estate market and the continuous enhancement of urban residents' awareness of protection, it has driven the first round of China's door industry for the first time, but the continuous improvement of people's living standards, the artistic requirements for doors are also further enhanced, and the production of aluminum alloy doors and windows meets the continuous demand of this market in time.

Analysis of the current situation and development prospect of China's aluminum alloy door and window industry


The investment cycle of the aluminum alloy door and window industry is mainly affected by downstream demand. The downstream real estate market is inseparable from the cycle, and the real estate cycle refers to the economic phenomenon of fluctuations and cycles of the real estate economic level, which is manifested as the real estate industry alternately expands and contracts in the process of economic operation, and the four links of recovery-boom-recession-depression cycle. When the real estate industry is in a boom period, the demand for aluminum alloy doors and windows will increase, when the real estate industry is in a depression period, the demand for aluminum alloy doors and windows will decline, aluminum alloy doors and windows enterprises should pay attention to the trend of the real estate industry, according to the cyclical characteristics of the real estate industry timely adjust the scale of production.


China's real estate market has experienced a golden period of rapid development for 20 years, occupying an important position in the national economy, promoting the rapid development of China's economy, promoting the steady growth of GDP, improving people's lives, accelerating the process of urbanization, and promoting the common development of upstream and downstream industries. With the adjustment of national policies and the impact of the epidemic era, the real estate industry will usher in a stage of stable development.


"Stable growth and risk prevention" will remain the top priority of economic work in the next few years. Although the growth rate of fixed asset investment continues to decline and the downward pressure on the real estate industry increases, the introduction of policies such as "making up for shortcomings" and "rural revitalization strategy" in western infrastructure, combined with active fiscal policies, has brought space for the growth of the construction industry. In the short term, the trend slowdown in the growth rate of fixed asset investment has put pressure on the growth of the industry, coupled with the characteristics of debt operation in the construction industry, the pressure on capital turnover has increased. In the medium and long term, with the gradual implementation of favorable policies such as "Belt and Road" and "Stable Investment" and the standardization of PPP projects, infrastructure will still play a role as an important means for the government to stimulate economic growth, and the downstream demand of the construction industry will remain stable in the medium and long term.


Benefiting from the development of China's real estate and construction industries, China's aluminum alloy door and window industry has a lot of room for development in the future. At the same time, at present, China is still in the stage of increasing urbanization rate, and the doors and windows of existing buildings have gradually entered a renewal period, and the building aluminum alloy doors and windows industry has a huge market scale.


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